Left to right: Kim, Angela, Greg, Jeanette, and Rebecca (Deb not in photo)

Left to right: Kim, Angela, Greg, Jeanette, and Rebecca (Deb not in photo)


It all started when…

Our brand is about quality, knowledge, experience and personalization and we also like to have fun while seeing our client’s needs met.  We wanted to create an identity that fits these brand values. Over the summer of 2018 we got a little jealous of the Avengers and in honor of trying to save our little part of the world from the hassles of insurance we changed our name from Summit Insurance Group to The GRIFFIN Way.  We feel our new name and logo now match who we have been for our current clients and who we want to be for our future clients. 

Yes. The Griffin Way. It’s how we do business every day.  A griffin is a mythological creature that is noble, fearsome and above all else protective.  It’s considered a superhero in mythology.  We chose a shield as it represents how we care for and protect your assets.  And the colors have meaning too. Red signifies our passion for what we do, blue is tied to trust and links in with the red for patriotism. The gold represents quality and victory which is what you get when you choose The GRIFFIN Way.


We want to be your superhero when it comes to your insurance needs which is why Greg Wilde and Kim Morton went into a partnership in 2016 to become independent brokers.  Now we aren’t tied down by corporate red tape and are personally invested in working for YOU.

We are free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for YOU. We work on YOUR side when you have a loss and follow through to see that you get fair, prompt payment and service. The Griffin Way represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn't have a choice!

In the same regard you need insurance to drive a car, to purchase a house, to protect your family's financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn't have a choice. The only solution would be going to that one company.

 When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it's up to you to make the final choice.

With our independence comes more convenience for you such as:

  • we can quote across multiple carriers to get you the best coverage within your budget

  • we have an in-house Aflac claims specialist on staff to walk you through any claim and follow up on your behalf to receive payment in 1 day, you won’t be calling an 800 number!

  • We have expanded to include property and casualty insurance to cover your personal possessions with an in-house claims specialist as well

  • We conduct regular reviews to assess your policies and ensure the best value

  • We are available after hours, its not a 9-5 job for us

  • Soon we will be able to offer online quotes

  • Combined we have 42 years of experience


We slay all the dragons to give you peace of mind.  This is why you should choose #thegriffinway